Tommy Hilfiger Adaptive Clothing Campaign
Tommy Hilfiger are working on pushing the fashion industry forward and making designer fashion accessible for everyone.
The brand has recognised that for people living with disabilities, aspects of their daily routine such as getting dressed in the morning can be a serious challenge. Tasks which a lot us take for granted like the ability to fasten buttons on a shirt or zipping up a pair of jeans can be near impossible for many.
After pairing up Runway of Dreams, a nonprofit that aims to make fashion more accessible for people with disabilities, Tommy Hilfiger launched its adaptive collection for kids with disabilities in 2016 , the designer has now expanded into adults fashion too. This spring the 2018 Adaptive Collective has launched with a star-studded marketing campaign featuring Paralympian gold medal track star Jeremy Campbell, motivational speaker Mama Caxx, paraplegic dancer Chelsie Hill and 18-year-old autistic chef Jeremiah Josey.
"Tommy Adaptive's mission is to be inclusive and empower people of all abilities to express themselves through fashion,"
- said the company in a press release.
Jeremy Campbell is featured in Tommy Hilfiger jeans with a magnetic hem, this provides flexibility so that he can adjust them where needed and pull them over his prosthesis. Mama Cāx’s chic trench coat and dancer Chelsie Hill’s dress both feature innovative magnetic closures.
"Inclusivity and the democratization of fashion have always been at the core of my brand's DNA"
"These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion."
- Hilfiger said in a statement to CNN.