Land Rover Cashes in on Their Time to Shine
The beast from the east was definitely a time where I found myself even thinking - oh my god why did I not buy a 4 wheel drive car. Even though I've managed perfectly fine without once since I passed my test.
Land Rover paired up with Spark 44 and got their thinking hats on and got a tactical marketing message out just in time - the beacon of light for frustrated motorists everywhere.
A minimal yet clever campaign pairing idealistic view of the 'Land Rover' lifestyle - those that enjoy driving in the snow and off-roading with a play on words that reflected the closure and delays of many train lines across the UK.
The ad was a beautiful image shot in the Cuillin Hills on the Isle of Skye in Scotland.