MARKET: Online Print and Design Company.
LOCATION: Based in London, UK
Work Completed in Sheffield, UK.
MOO is an award-winning online print and design company. They prints millions of cards a month and has hundreds of thousands of customers in more than 190 countries. MOO has also become a much-loved brand, with a 75% NetPromoter rating.
The company has won 3 Webby awards, has been profiled in the Financial Times, and was ranked in the top 10 UK start-up companies by the Guardian Newspaper. MOO has since grown to have 6 locations across the UK and US.
Online UX and UI testing: This involved being part of a 'test -run' of a new function that was due to launch on moo.com. For MOO I completed this task by completing a list of actions that reflected those that would occur in a typical customer journey. Checking each touch point for any underlying bugs or 'sticky points' and commenting on the design and ease of the page allowed the company vital insight into the effectiveness of their website prior to full implementation and launch to the public.
Project Length: 1 off Functionality Assessment