Luxury x Streetwear - How Streetwear is taking over The Luxury Market

The Luxury Market is changing. Major fashion houses like Louis Vuitton, Balenciaga and Gucci are embracing the change in consumer spending habits and striving to attract a younger demographic of customers, more specifically millennials.

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More than skin deep. 

They say your hair is your crown and glory this is not strictly true, hair grows, hair changes, you can dye it and cut it and attach fake hair to it that can make you look like a Disney princess (I’ve always been an Arial). But there is one thing that is not so easy to change, it’s the one thing that is on display constantly, there is no hiding, no dry shampoo (ooh I could be on to something there!) Your skin is the true crown and glory and if like me you have issues with it, it can be soul destroying.

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Is the 21st Century Consumer, Research Obsessed?!

Imagine going to a restaurant or booking a holiday without checking reviews and scouring websites beforehand. Sounds like a foreign concept to us in this day and age. Well, that used to be the reality! I remember my Dad telling me about a time when he booked a holiday to Corfu, only to turn up and see the hotel was nothing like what it looked in the brochure.

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You matter! 10 Free Ways of Looking After You

When we think of wellness we tend to think of our physical health, we do so much to make sure we are doing everything possible for our bodies – working out, eating our 5 a day (most of the time), making our morning latte a skinny. But now we are more aware than ever that our physical selves have an impact on our mental health and wellness but are we taking much notice?

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Socialise to Shop: A New Way of Shopping

Liking, commenting, sharing…things we all mindlessly do every day on our social media platforms. Now imagine if all that networking can get you discounts on products you desire! Introducing “Social Commerce”. The new craze which is sweeping its way through the tech-savvy millennials who get discounts by sharing with friends and inviting them to buy products with them via the app Pinduoduo, which already has 114 million Chinese users.

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MLSNCLR x Convertaroo - UGC: Let your customers do the talking

This is a great article that I wrote for our partner company Convertaroo all about how User-Generated Content can develop your brand, grow your business and change your whole marketing strategy by putting your customers at the core of every decision you make. 

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Tommy Hilfiger Adaptive Clothing Campaign

Tommy Hilfiger are working on pushing the fashion industry forward and making designer fashion accessible for everyone. 

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#isitokayforguys

Unilever's powerful ad campaign for Lynx. The  Lynx brand has always been about empowerment and portraying an image of the 'lynx man' or the 'lynx effect'. However this campaign is completely different from anything I've seen from the brand before. 

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